Ung Cancer + Fotbollförbundet
Linnéa Woll, Art Direction – Lina Fremlén, Copywriter

A Match that Matters

Ung Cancer relies on donations. Donations that offer hope, support and even save lives. But there is a discrepancy in who’s donating.

So when we looked for a way to reach more men, we looked to where loyalty and emotions already lives: football.

We borrowed the visual and verbal language of football and support culture. Combining the way fans proudly display their support by wearing their teams colors with a Ung Cancer bracelet now avaliable to buy in their teams significant colors aswell.

A double representation.

Increasing the accessibility of the bracelets, before, during and after match days.

On match days the digital banners are also used in our combination, in a tough to swallow but effective way to make the days' live attendance into statistics showing how many – right there and then – would be diagnosed with cancer.

No matter what team you represent, no matter what chant you shout, no matter where you are from or how old you are.

Football fans across clubs are now fighting together to beat cancer.

© FREMLÉN & WOLL 2025