“This is the best thing I have seen in a long time, the PR-opportunity is massive.” — Daniel Sjöstrand, Head of Brand Strategy & Global Campaigns SKF

Shelter On Demand
Art Direction

Volvo Cars

How can Volvo Cars pioneer the use of technology to protect people and make them feel safe? Even though people are statistically safer than ever before inside a Volvo car, they feel less safe in the outside world.

Linnea Woll

With the insight being the most unsafe place for a woman is in their own home, yet the demand for shelters greatly exceeds the availability.
      We created a technical solution using Volvo Cars expanding car rental service app–Volvo On Demand–to offer safety within minutes. And with the extended app–Shelter On Demand–we are able to utilize more than 300 cars in the cities for temporary shelters. 

Volvo Cars

What could this mean in terms of strengthening and securing Safety, Quality and Environmental Care as our core brand values?

Linnea Woll

By integrating Volvo On Demand with Shelter On Demand, you can expand the meaning of environmental care and redefine what safety can be in the outside world, reinforcing your commitment to quality by setting yourself apart from competitors and positioning your brand as a pioneer, leading the way for others in environmental care and innovative quality.

Linnea Woll

And, as Volvo On Demand expands so does safety.

Volvo Cars

Why should Volvo Cars do this? 

Linnea Woll

In order to truly be a pioneer, you have to be bold enough to lead where others haven’t.

© LINNEAWOLL 2024