“This is the best thing I have seen in a long time, the PR-opportunity is massive.” — Daniel Sjöstrand, Head of Brand Strategy & Global Campaigns SKF

Shelter On Demand I Shortlist Cannes Future Lions
Linnéa Woll, Art Director & Lina Fremlén, Copywriter 

Volvo Cars

Even though people are statistically safer than ever before inside a Volvo car, they feel less safe in the outside world. How can Volvo Cars pioneer the use of technology to protect people and make them feel safe?

L & L

Recognizing that a woman’s own home can often be the most dangerous place for her, yet the demand for shelters far exceeds availability, we developed a technical solution to provide safety within minutes. By expanding Volvo Cars’ rental service app, Volvo On Demand, we introduced Shelter On Demand ─ a feature that transforms more than 300 cars in cities into temporary shelters, offering immediate refuge when it’s needed most.

Volvo Cars

What could this mean in terms of strengthening and securing safety, quality and environmental care as our core values?

L & L

By integrating Volvo On Demand with Shelter On Demand, you can redefine both environmental care and safety beyond the home. This innovation not only sets you apart from competitors but also reinforces your commitment to quality, positioning your brand as a pioneer ─ leading the way in sustainability and groundbreaking safety solutions. As Volvo On Demand expands, so does safety.

Volvo Cars

Why should Volvo Cars do this? 

L & L

To be a true pioneer, you have to be bold enough to lead where others haven’t.

© FREMLÉN & WOLL 2025